NEWS: Toyota and Nissan sales, BMW V10

By Michael Banovsky

Today’s news roundup is not particularly exciting (unless you enjoy graphs), so I’ve kept the numbers brief and saved the most interesting news for last.

Toyota sales

(TORONTO) ­ Toyota Canada Inc. (TCI) today announced that it has achieved an all-time record Canadian market share of 12.4 per cent, thanks to strong sales in the month of May.

Lexus set an all-time sales record with sales of 1,107; up 32.4 per cent for the month. Lexus car sales of 454 units are 33.9 per cent ahead of last May. Lexus truck sales set a new May record of 653 units and are 31.4 per cent better than a year ago.

“Outstanding customer demand for the new Lexus RX 400h gasoline/electric hybrid SUV has helped shatter sales records for the popular RX lineup,” said Stuart Payne, Director responsible for Lexus in Canada. “Strong sales of the ES and GS sedan lineups also helped propel Lexus to this record-breaking sales month.”

Highlights:

Best month ever for Echo lineup (Sedan and Hatchback), with 3,817 units, outselling last May by 8.4 per cent.
Best month ever for Matrix, as 2,878 units sold leap sales ahead by 35.8 per cent.
Tacoma truck sales of 663 units are ahead of last year by 212.7 per cent.
Total sales of Lexus RX SUVs reach an all-time high of 594 units, up 41.8 per cent.
Sales of 102 Lexus GS sedans are up significantly over last May.
Sales of 266 Lexus ES sedans are up by 26.7 per cent.

Nissan sales

(MISSISSAUGA) - Nissan Canada Inc. recorded a strong May, which follows a record setting April. Nissan Canada Inc. sold a total of 6,831 units, a 328 unit increase over May 2004.

HIGHLIGHTS:
Nissan division beats May 2004 numbers by 202 units.
Nissan division posts 3.4 per cent increase in April 2005 versus April 2004.
Nissan truck sales were strong with Frontier sales up 207.8 per cent over the previous May, selling 102 units.
X-Trail sales strong with 935 units sold this month.
Altima:1680 units sold.
Xterra continues its strong year with 265 units sold.
Infiniti Sales up 3.7 per cent in May 2005 with 847 units sold versus the previous Month when 816 units sold.
Infiniti sales up 17.4 per cent in May 2005 versus May 2004. Overall a 7 per cent increase in total sales by May 2004.
G35 sales continue strong with 528 units sold in May (an 11 unit increase over April
Infiniti sold a record 115 units of its all new M45 luxury sedans in May.

International Engine of the Year Award

From http://www.ukintpress.com/engineoftheyear/

BMW takes home a record six trophies in one year – haul includes the overall International Engine of the Year 2005 title for the M5 V10

BMW’s Formula One-inspired 5-litre V10 that powers the M5 and M6 super-sedan and super-coupe has been named the best engine in the world in the International Engine of the Year Awards 2005.

The Bavarian car maker, which has also won Awards for its M3 3.2-litre and its new twin-turbodiesel 3-litre in this year’s competition, walked away from the seventh annual International Engine of the Year Awards Presentation with a total of six trophies, the newly crowned V10 having also dominated the Best New Engine, Best Performance and Best Above 4-litre categories. The unit beat tough competition from rival and previous Awards’ winner Mercedes-AMG and from last year’s overall International Engine of the Year, the Toyota Prius 1.5-litre Hybrid Synergy Drive, which in 2005 has won the Best Fuel Economy and Best 1.4-litre to 1.8-litre categories.

Juror Van Tune, America’s most-watched TV automotive pundit said of the BMW 5-litre, now International Engine of the Year 2005: “Who in the world needs an Autobahn-eating 507bhp V10 with a bloodthirsty battle cry that frightens Ferraris, but morphs into a dutiful pussycat in city traffic? You and I do, of course.” Van Tune was one of 56 motoring journalists from 26 countries who voluntarily give their time to choose the greatest powerplants in the world.

Elsewhere in this prestigious contest, the 1.3-litre Multijet turbodiesel that was jointly developed by Fiat and GM took the 1-litre to 1.4-litre honours, while Honda’s Insight 1-litre hybrid won the sub 1-litre category for the sixth consecutive year. The Japanese firm’s 2.2-litre turbodiesel won the Best 2-litre to 2.5-litre sector.

BMW wasn’t the only German manufacturer to experience success with its performance engines: Volkswagen’s Golf GTi 2-litre FSI turbo engine topped the 1.8-litre to 2-litre class.

DRIVEN: 2005 Suzuki Aerio Sedan

Story and Photos by Michael Banovsky

It started to make sense only last night. Well, this morning if staying out ‘till 3:00 a.m. constitutes feelings of an early morning trip to the washroom, and not tooting around in the chemical epicenter of North America.

I was trying my hardest to make the Aerio look interesting. Set against a bleak backdrop of the land of chemical spills and towers that rise high into the night sky to belch smoke, the Aerio looked even less imposing. Its black paint seemed to suck in light instead of reflect it, making it look more like half a black hole than a $20,000 car.

Since I picked it up I’ve been trying to decide what to call it. I found out on a run to Mosport International Raceway that it’s not an economy car – a discrepancy that’s down to the engine not being broken in (I don’t believe it), to me going the speed of traffic (somewhat likely), to Suzuki’s claim that it will do 40 mpg (bingo). It’s also not a small car in the traditional sense.

If you will, visualize something between a Toyota Echo Sedan and a Honda Civic. That’ll get you the Aerio’s length. It’s as wide as a Mazda3 and as tall as a small van. So while from the beltline down it looks athletic and purposeful, from the beltline up it looks like a domed aquarium.



The Suzuki has something I alluded to earlier with the van comment. The seats are upright, like in a van. The view out the front is all glass, and the ‘windowettes’ in front of the doors are pure Pontiac Transport, circa 1989. So you either feel like you’re in a van or really, really tall when you drive it. It truly affords a commanding view of the road. And, because you sit upright, putting one foot on the dead-pedal and one on the accelerator is more like being in a Lazy-Boy than driving a car.

I don’t need to explain what a whole lot of metal and glass sitting on top of the generous 185/65/R14 tires does for handling. To be fair, it’s much better than I thought it would be. Then again, I also agreed with my friend who said it would roll like a football at the sight of a corner.

It can be fun, I’ll admit – mostly because the high driving position affords a view of an apex that would make Ricky Carmichael jealous. It’s pointy and tossable until the grip runs out, and then the car – instead of understeering – does its best impression of an oil rig off the Grand Banks…in a heavy storm.



If the heavy listing doesn’t discourage your fun, you’ll be pleased to notice that poking the gas pedal makes the Aerio scoot. Its twin-cam 2.3L inline-4 cylinder engine is rated at 155 horsepower – until recently the most horsepower per dollar you could get in a car. But while the engine does have a nice output, the vibrations and buzzing caused by putting your foot down make the power best suited to racing cabbies – and not Hondas – off of stop lights.

But then again I said I had this car figured out, didn’t I? And honestly, all this talk of handling and power don’t mean anything to the people who should be buying this car. My friends and I aren’t really in the target market – and no matter how funky and cool Suzuki tried to make the Aerio, it’s not a youth car.

So my father and I hopped into the Aerio and took it to my grandparents’ house for my grandmother’s birthday. This was the test. My grandfather is used to driving large sedans and trucks (his current fleet is an older Chevrolet S10 and a 1989 Lincoln Continental). I imagine the sight of his son and grandson pulling into the driveway in a small Japanese car was a bit out of the ordinary.



Surprisingly, it didn’t take much arm-wrangling to get him behind the driver’s seat. I turned off the stereo, closed the windows, and let the A/C whisper softly as he backed out of the driveway. “So what do you think, grandpa?” I asked. “It’s really nice,” he said. He accelerated down the street and stopped at the corner. It was rush hour. He turned without difficulty, and started to drive down one of the busiest streets in the city.

My grandpa loved the high driving position, the windowettes, the power, and – unexpectedly – remarked at how solid the car was. I mentioned the sunglasses holder above the driver’s door, the automatic climate control, CD player, dual front and side airbags, power everything, and the fold-down rear seats. Then came the question of price.

“$21,195, grandpa.”

“Well [in 1990], my Lincoln was $30,000,” he said.



I think he was sold. It’s just a good thing I didn’t tell him how comprehensive the warranty is. You might be thinking that this was just a gimmick – yes, my grandfather’s approval was too convenient when you thought I was going to hate the car.

No, I don’t hate it. It’s an awesome little car; but like anything, it helps to see things from a different perspective. The Aerio does everything a car should do. Truthfully, I haven’t seen my grandfather handle his Lincoln like he did the Aerio. Everything just fit, fell into place, whatever.

That brings me back to Sarnia’s Chemical Valley, where I figured out that the Aerio is a perfect car for older people, and people who need to take short trips around town. Canada’s population is ageing, much like the thousands of smoke stacks that light up this end of town. They just need a good car, so they can spend the rest of their time on enjoying life. Thank goodness the Aerio passed the test.

Just before we left my grandparents’ house, my father remarked that the car was “a bit ugly.”

“I think it’s cute,” my grandmother said. Case closed.



DRIVEN: Suzuki Aerio SX AWD



Story by Mark Atkinson
Photos courtesy Suzuki Canada

The Aerio sedan is only one half of Suzuki’s compact offering – the other is the sportier five-door SX hatchback.

Mechanically, the two are identical, sharing the 155-horsepower 2.3-litre DOHC 16-valve four-cylinder engine, with either a five-speed manual or four-speed automatic transmission. Visually, all SX models differentiate themselves from the more plebian sedan thanks to an 'Aero' kit, which features side skirts along with front and rear air dams, fog lights and 15-inch aluminum wheels. And of course the tall-wagon styling.

The SX is Suzuki’s more sporty offering – compared to the sedan, at least – and is the only model available with full-time all-wheel-drive, albeit only with the automatic. It's certainly a benign system, allowing you to put your foot down anywhere without having to deal with torque steer, and really makes the SX fun and secure to drive in nastier weather.



However, the AWD does bring forward a large penalty: weight. The curb weight for a front-wheel-drive manual transmission SX comes in at 1,214kg. When you add the automatic transmission, it adds another 25kg. The AWD system then tacks on a significant 91kg to the final tally.

This means the SX AWD has a certain 'point-and-shoot' quality about it, asking to be flogged and coming back for more. It’s not razor sharp by any stretch – in fact, it feels like a much larger, more mature car thanks to the extra weight and suspension tuning. There is a fair amount of body roll built in, but Suzuki isn’t pitching the Aerio as their next sports car.

Thankfully, the SX AWD doesn’t suffer too badly in the fuel economy stakes compared to its lighter siblings: 29 mpg (vs. 30) in town, and 37 mpg (vs. 40) on the highway.



The cabin itself is well designed, with some clever touches throughout, and the seats are comfortable, if lacking in side support. One complaint leveled at Suzuki when the Aerio first hit the street was the absence of tilt steering. That’s now been rectified, but it’s still a tight fit for taller drivers – the upright seating position and the limited seat travel means the steering wheel is still awfully low.

Small complaints aside, what Suzuki has done is position the SX AWD into a corner of the market that no one currently occupies – the small, five-door hatchback with all-wheel-drive segment. Alright, I suppose Subaru comes closest with its Impreza 2.5 RS Sport Wagon, but the Aerio’s upright styling will fit larger objects more easily in the cargo area thanks to the Subie’s trademark angled rear window.

And even though the base price of the Impreza wagon is $1,000 less than the $23,995 Suzuki is asking for the Aerio SX AWD, the former is fairly stripped compared to the latter’s very long feature list.



Standard equipment on the SX includes ABS with EBD (electronic brake force distribution), AM/FM/CD changer with six speakers and subwoofer, cruise control, climate control, a height-adjustable driver's seat, a leather-wrapped steering wheel, and a ton more. All-wheel-drive is the only option available.

If we had our way, Suzuki would be offering a five-speed manual with all-wheel-drive, a slightly tauter and sportier suspension tune. Perhaps a turbo too. Maybe even a full-on WRX fighter, and paint it bright yellow like the Suzuki rally cars.

Greedy? Oh yes. Dreaming? Certainly. But if Suzuki’s spending money on a program like that, why not capitalize on its competition success?

But while we’re waiting for a day that will most likely never happen, the Suzuki Aerio SX AWD will continue to sell to those looking for reliable, comfortable and somewhat different transportation, with the added bonus of all-wheel-drive.

SNEAK PEEK: Facelifted Subaru Impreza WRX STi

By Mark Atkinson

Well, as you can tell by these unofficial photos, it appears that Subaru's new corporate 'face', already seen on the new B9 Tribeca, is being applied to the rest of the company's range.



As these pictures can attest, the Impreza is gaining a 'nip and tuck' - the second in its four-year lifespan. The new model features the upside down horse-collar grille flanked by two extra vents, and the headlights take on a more aggressive appearance.



The hoodscoop is smaller as well, something that plagued the previous (current) version.



No word on mechanical upgrades, but there is strength behind rumours that claim the WRX will gain the de-tuned 2.5-liter engine - the one found in the Forester XT and the Legacy GT - and do away with the 2.0-liter unit used for years... What is certain, though, is that the car should be even more entertaining to drive, even if the redesign isn't to everyone's tastes.



The rest of the Impreza model line should receive the updates as well, including the TS and RS sedans and wagons.

NEWS: Mazda Launches Production Version of Mazda MX-Crossport Concept

With Files from Mazda Canada
Photo by Mark Atkinson

Mazda North American Operations today announced that the MX-Crossport concept car, which debuted earlier this year at the 2005 North American International Auto Show in Detroit, Michigan, will formally move from concept to production vehicle. The company also confirmed that the vehicle will be named the Mazda CX-7.



Featured at a number of global auto shows in the past few months, including the Canadian International Auto Show in Toronto, the MX-Crossport has received high-praise from the public for its Zoom-Zoom exterior styling and driver-oriented interior. The production version, which will be built in Japan, will pick up many of the concept car’s design themes when it goes into production in 2006. It will be launched first in the North American market, and Mazda will continue to study launch feasibility in other global markets. Additional product information and launch timings will be made available as the year progresses.

In Mazda’s new global naming strategy, crossover-type, sport utility vehicles will carry the CX designation—as in Mazda CX-7; rotary engined sports cars carry the RX designation (RX-8) and piston-engined sports cars carry the MX designation (MX-5, as will be seen on the all-new 2006 MX-5 Miata). Core production vehicles will continue to carry the name ‘Mazda’ and a number, based on vehicle size (Mazda2, Mazda3, Mazda5, Mazda6); Tribute, MPV and B-Series Truck will continue with their current nomenclature until further notice.

DRIVEN: 2005 Jeep Liberty CRD

Story and photos by Mark Atkinson

The Jeep Liberty has become a familiar sight on Canadian roads since replacing the original Cherokee back in 2002. By switching to a unibody chassis, incorporating independent front suspension and offering a new V6 to replace the old inline unit, the middle rung on the Jeep ladder was immediately more competitive with its rivals.

On road, at least. Off road, it would scare them silly. The Liberty was still designed to be a Jeep, which means skid plates, optimized approach and departure angles, high ground clearance, and everything else neede for a day of rock crawling. And most importantly, the Liberty features a ‘real’ four-wheel-drive system that uses a traditional transfer case and locking differentials rather than the part or full-time all-wheel-drive that characterizes most ‘soft-roaders.’

For 2005, Jeep has given the Liberty a mid-life facelift, which incorporates the usual freshening of headlights, the trademark seven-slat grill and front fascia, along with different wheels. It’s a tasteful difference, although certainly not extreme. It’s still very obviously a Liberty.



In fact, the most appealing thing Jeep offers for 2005 isn’t apparent from the outside. You have to raise the hood and take a peek at the engine that could hopefully spark a revolution in North America.

It’s a diesel.

Now, for those of you who haven’t stopped reading because of some traumatic event involving one of GM’s old gasoline-turned-diesel V8 anchors from the ‘80s or a glow-plug equipped U-Haul van, stay with me. The 2.8-liter 16-valve, four-cylinder, direct-injection common-rail diesel, features the very latest in clean-burn technology. It’s a Detroit Diesel-built unit, rather than one of Mercedes-Benz’, and has served the European market for some time.



In North America, the Liberty CRD, as it’s called, offers 160 horsepower, which doesn’t sound like much, until you consider the 295 lb-ft of torque that comes along with it (at a low 1,800 rpm). The 3.7-litre gasoline V6 only puts out 235 lb-ft at its peak. Channeled through a new five-speed automatic transmission – well, more like a four-speed with two second gears – that’s exclusive to the diesel unit, the Jeep offers ‘right-now’ power no matter what you’re doing.

While the zero to 100 km/h run isn’t stellar compared to the gasoline unit – few diesels really like that test – in-gear and part-throttle acceleration is stunning, meaning you can pass slow-moving traffic with ease, and steep hills generally don’t even require a downshift. The Liberty CRD is also rated to tow 5,000 lbs, making it quite the hauler for a small SUV.

Fuel economy numbers are impressive, with Jeep claiming a 30 per cent reduction in fuel economy as compared to a similarly sized gasoline unit. For my week spent with the CRD, it was the first time I didn’t have to fill up a Liberty mid-week, despite the liberal application of the ‘go’ pedal. Getting near 600 km to a tank with mostly in-town driving was highly impressive.



There is a small noise penalty paid as the CRD exhibits some of its diesel brethren’s clatter and whirr on idle and during acceleration, although once underway, it’s barely noticeable.

The rest of the package is typical Liberty, which means relatively nimble handling, great turning circle, decent brakes and more grip in the corners than you give it credit for. The interior amenities were numerous in our Limited 4x4 tester, including power sunroof, ABS, AM/FM/CD player with a GPS unit, side-curtain airbags, vehicle information center, etc., etc.

Pricing for the Liberty CRD is broad, mainly because there are so many different options you can choose to outfit your Jeep with. The CRD itself is a $1,990 option on the highest-spec model, the Limited 4x4, so the entry price is already near the top end of the model range.



The CRD option also forces you to select the $275 five-speed automatic. So a base-priced Liberty CRD Limited 4x4 runs $36,935. Our tester also featured the $1,895 six-speaker AM/FM Stereo with CD player and GPS Navigation; the $590 overhead mini console with trip computer, HomeLink and Vehicle Information centre; the $1,050 power sunroof; and the very trick $155 rear cargo organizer that flips and folds away in the cargo area, making the most of the Liberty's small hatch. And just about everything else Jeep could throw at it.



If you tick all the option boxes, including the Trac-Lok rear differential, the tire-pressure monitoring display, and power heated and colour-coded mirrors, you could conceivably end up paying $42,495, including $1,050 destination fee. It’s a pretty price to pay for a small SUV, but tallying up the benefits of extra range and all that torque – plus its genuine off-road credentials – the Liberty CRD makes a good case for occupying space in your driveway.

NEWS: Victoria Day Roundup!

By Michael Banovsky
Photos courtesy their respective manufacturers.

So much news, so little time. While we were sipping iced cappuccinos and watching fireworks, one of the most exciting cars in recent memory was released, a still-yet-to-be-made car *might* get a hardtop, the New Beetle II was shown, Saab production will move, and Porsche discussed their hybrid plans. Whew...


Porsche Cayman S





Isn't this awesome? The first small crocodile let into Porsche showrooms will be the S, with a 295 horsepower, 3.4L flat-6. 0-100km/h will be in 5.1 seconds, with a max speed of 171 mph (275 km/h). Eighteen-inch wheels and stability control are standard. Options include the Tiptronic automatic and Porsche Active Suspension Management (PASM).



Not optional is a luggage area twice as big as the Boxster's... Prices for the Cayman rise about 10 per cent over the equivalent Boxster, so expect to pay around $84,900 if you want the first one on your block.


Hardtop Solstice?



Sources and suppliers have confirmed Pontiac will offer a hardtop for their Solstice Sports car - in order for the car to compete in SCCA club events. The new car will fit into SCCA B-Stock competition against the Miata, or in the Grand-Am Cup's ST class with the BMW 330 and Mazda RX-8.

Pontiac also showed a fixed hardtop version called the Solstice GT recently, under evaluaction for a 2007 introduction. The next variant; however, will be an Opel version for export to Europe.

Time to trade in your Fiero...


New New Beetle



It was going to happen sooner or later. The New New Beetle (or Beetle II, New Beetle+, or whatever) will now feature the same 2.5L 5 cylinder engine as found in the new Jetta. The engine makes 150 horsepower, and will scoot the Bug 0-100 km/h in about 7 seconds. Even better news? It's the base engine.



And you've seen the styling changes before: the Beetle does a Lindsay Lohan-like transformation from Disney movie child star to bedroom pinup with accents found on the VW Ragster concept shown at the Detroit International Auto Show 2005.


Saab production of the 9-5 will move to an Opel plant in Russelsheim, Germany. The move will happen in 2008, and the 9-5 will join the Saab 9-3 in Germany. Saab's Trollhattan, Sweden plant? It will make 'niche' vehicles with a total output of 20-40,000 cars per year.

Porsche's hybrid plans will be announced at the Frankfurt auto show in September. While the production version will not be shown, Porsche will announce whose system they will use. Toyota, Volkswagen, and DaimlerChrysler hybrid drives are under consideration. Expect the hybrid powertrain on the Cayenne... Or maybe a Carrera EV.

OPINION: Suzuki’s ace

By Michael Banovsky
Photos Courtesy Suzuki

Suzuki has a bit of explaining to do, simply because I'm a bit jealous.

The days of the crazy-fun early-90s Swift GTi are gone. Now Suzuki peddles the more benign Swift+ - a competent vehicle, but unfortunately a far cry from what driving enthusiasts believe Suzuki is capable of.

“What they’re capable of?” you ask. Suzuki has an excellent record in racing; they captured the Junior World Rally Championship (JWRC) last year with the Ignis Sport, while the Swift+ was the basis for Bill Bacon's P3-class title in the Canadian Rally Championship. They have also engineered two notably monstrous machines: The Hayabusa motorcycle and the Escudo Pikes Peak rally car.

They are capable of making a great car – that something I firmly believe in. The evidence lies with what they have replaced the Swift in Europe with. It's a brand new car - also called the Swift – and the press are comparing the driving experience to a Mini Cooper. The new Swift looks excellent, handles well, and with the upcoming model, will have some power.



The new performance derivative (which will probably be called the Swift Sport) is the basis for Suzuki’s new JWRC car. It will feature a 1.6L twin-cam 4-cylinder engine, a full bodykit, twin exhausts, lowered suspension, close-ratio 5-speed transmission, and sport seats will be on offer for the top model.



If Suzuki brings this car to North America (don’t hold your breath), it would give serious heartburn to all of the current and upcoming small-car champs: the Toyota Echo Hatchback, Kia Rio, Hyundai Accent, Scion xA, and Scion xB.

Let’s hope Suzuki lets us drink from its newest vintage.

NEWS: Toyota’s new hybrid…and new recall

By Michael Banovsky

Middleweight hybrid

As if it wasn’t expected already, Toyota has confirmed it will build a hybrid Camry. Production will start in late 2006, in a supposedly re-freshened or redesigned Camry for sale in 2007.
Expect the powertrain to be similar to the Toyota Highlander and Lexus RX330h – a 3.3L 6 cylinder engine with variable valve timing mated to their Hybrid Synergy Drive for a combined output of around 268 horsepower.

Also expect prices to increase accordingly – about $2-4000 over the V6 model. The new model should be previewed at the Detroit International Auto Show in January 2006.


Award-winning trucks get recall

Toyota is recalling 880,000 trucks, 789,000 of which were sold in North America. Affected models are the Tacoma, Tundra, Sequoia, Land Cruiser, and 4Runner built between May 2001 and December 2003. Toyota has discovered a front suspension issue that could lead to steering problems. The fix is for front-suspension ball joints that could fail prematurely.

One accident has reportedly occurred in Japan, and information on expected recall costs has not been disclosed.

Opinion: The Mitsubishi Motors Recovery Plan

By Michael Banovsky
Photos Courtesy Mitsubishi Motors

Despite the fact that Mitsubishi’s sales plunged about 37 per cent in the U.S. for 2004 – which means dealers in North America are finding difficult to shift product – there are a few bright spots in the lineup…globally, that is. And although Canadian sales are up slightly, Mitsubishi Canada's marketing strategies are directly tied to the U.S. Besides, plummeting sales in the U.S. will never be offset by strong Canadian sales. Not by a long shot.

I understand selling cars is difficult when your executives work in revolving doors –in-out, in-out – and that building brand awareness is difficult when your products are mostly bland, but there are only a few ways to gain back market share in the current market.

1) Go high – Offer high-spec luxo barges like the Diamante and offer top-spec sports cars like the Eclipse (like the 2004 Eclipse Convertible, which topped out at close to $43,000). This strategy won’t work. The current market is too dependent on gas prices, and without a solid marketing gimmick (i.e. HEMI), customers won’t be able to justify buying a thirsty V6 or V8 – á la the new Raider pickup truck. Mitsubishi’s top-spec model should be the four-cylinder Eclipse – with an optional Ralliart supercharger (for someone who wants the power) at the high-end. No V6s!

2) Go low – Mitsubishi has three awesome products for sale in various countries that would make excellent candidates for Canada. They are (drum roll please): The L200 pickup truck, the Colt supermini, and the Space Star.

The L200



Offered as either a regular, extended, or crew cab, the L200 would have only one competitor in its market segment: the Ford Ranger. If it was priced well, the L200 could compete for customers that need a real “small truck”, in a segment (the truck segment) that has grown substantially in recent years.

It would appeal primarily to rural types that need a tough truck – and also to people that don’t have the space to justify buying a big truck. Bringing over the diesel version would mean at least 10,000 annual sales in Canada.

The Colt



The Colt is an award-winning car, developed in the middle of a huge financial crisis. It would compete directly with the Toyota Echo Hatchback, Hyundai Accent, Kia Rio, and Honda Civic. The Colt would appeal to first-time car buyers, and people that want a small diesel car for city driving.

The small car market in Canada is booming right now, yet most “small” cars (Corolla, Civic, Golf, Sentra, etc.) have grown substantially. The diesel model would offer fuel economy on par with the Smart CityCoupe, but with much better performance. Then there’s the Colt CZT…

The Space Star



The Mazda5 is the first of the new-wave small wagons (the Mercedes-Benz B-Class is another) that will invade this country. If Mitsubishi offers the Space Star, it should figure on at least 40,000 units annually – making it its best seller. Again, with fuel at a premium and an aging population, many people don’t need the space of a full-sized minivan.

3) Offer competitive pricing – Can the new warranty. A 10-year, 160,000km warranty sounds good now, but the legacy costs will be astronomical. Ford, GM, and Chrysler are finding out the hard way right now that pensions are costing them an arm and a leg. A crazy warranty is the same. Offer a solid warranty; that’s it. Can incentives, and use Saturn’s no-haggle pricing policy. After a few years, the residual values will increase to make lease rates and finance rates attractive. Incentives only hurt residuals anyway…so can them, and your cars will be worth more in the long run.

Conclusion – Mitsubishi is Japan’s oldest automaker, and is a company rooted in engineering. Believe me: they can engineer great cars. Well, they do engineer great cars. But selling vehicles to North American tastes is getting a little bit old now…and the bigger ones are hurting owners with fuel costs. There are many Canadians that just want an honest-to-goodness car or truck. That is Mitsubishi’s market, the one all but abandoned by other carmakers.

NEWS: Hyundai top quality survey

Courtesy Hyundai Canada

Toronto, Ontario, May 17, 2005 – Hyundai garnered two segment winners in the 2005 Strategic Vision Total Quality Study. Tucson and Accent topped the small SUV and Small car segments respectively.

“Hyundai is certainly doing a lot right to grow its position in the U.S. market and provides another blueprint for domestics with its superior interior craftsmanship reported by its owners,” said Daniel Gorrell, Partner-in-Charge of Strategic Vision’s automotive division. “Hyundai is within striking range of Toyota and Honda with respect to problems reported. With resolve, Hyundai may match these two quality leaders soon.”