DRIVEN: 2005 BMW 325i

By Mark Atkinson
Photos courtesy BMW Canada

When automotive journalists – me included – bring out the word ‘iconic’ when referring to a particular model, it’s usually because they’ve run out of things to say, and mostly because everything has been said already.

For example, the BMW 3-series is iconic for the simple reason that it’s been on top of the compact luxury sport sedan category for well over 25 years now. Over four generations, the simple philosophy of entertaining four or six-cylinder engines matched to a nimble, responsive rear-wheel-drive chassis. It’s a philosophy that’s carried the company for decades now, and one that manufacturer after manufacturer has tried in vain to perfect.

Just how many car magazines have been sold with the words “So-and-so’s 3-series Fighter Inside”? Billions. Unfortunately, the only one to earn the title of “Best non-BMW Compact Luxury Sport Sedan” so far has been the Infiniti G35, which is a stupendous value and perfectly able car but is still missing some of the delicateness that the Bimmer offers.



So the launch of a brand-new 3-series is a vitally important, both for BMW’s image, and their bottom line. Thankfully, the German manufacturer is very much aware of the template to use, but as with most redesigns, is stretching the dimensions to suit our stretching waistlines.

The new E90 3-Series (the chassis code for all you Bimmer anoraks) is larger in every dimension than its E46 predecessor, but retains all the correct proportions – long wheelbase, short overhangs, bluff front and back, wide stance with wheels at the corners, etc. – that most immediately relate to the smallest BMW.

I have to admit that I was one of those calling for BMW’s chief designer Chris Bangle’s head when the handsome, understated and athletic 7-series was morphed into the massive, ‘flame-surfaced’, awkward behemoth that’s sold today. (Not even a mid-life facelift can help bring me back to the fold, but that’s another story.) And I have yet to meet anyone who upon viewing the current 5-series for the first time exclaimed “Oh, that’s absolutely gorgeous! I have to have one!” Usually it was something more like “Wow. That’s, um, different. Does it still drive well?”
Admittedly, the concave styling with a myriad of line intersects works very well on two-doors and roadsters. The Z4 is one of the most stunning roadsters ever – especially in a colour other than silver – and, in the sheet metal anyway, the 645Ci is sex on wheels.



So you can imagine my dread when thoughts of what the new 3-series would mutate into. Strangely, after having driven a 325i sedan for a week (coupe, convertible and touring/wagon arrive later) that perhaps Bangle hadn’t gone far enough.

At any rate, the 3-series adopts the 5-series style lights and front end, with the 6-series’ wide kidney-shaped grille. The three air intakes in the lower fascia with fog lights at the outer edges are becoming increasingly ubiquitous, but work well with the rest of the car’s design.

Thankfully, BMW resisted the droopy door line that makes the 5 and 7 look like they’re folding in the middle, and bold shoulder lines extend to the rear. Also, the ‘Bangle Butt’ from the 7-series is mercifully absent, while the rear taillights look more bloated than they should.

However, it’s not something that most folks will gripe about, and will all others before it, the new 3-series will get easier on the eyes as more and more hit the road.



Inside, the styling bears a strong resemblance to the Z4, with its stark dash and its cabin-wide swath of brushed aluminum. The sound system and HVAC controls are immediately recognizable to previous BMW owners, and as always, the ergonomics and materials are spot on. The seats deserve some praise for their comfort, support and adjustability – they were absolutely perfect.

For the technophiles, the complicated I-Drive system is available if you order the GPS-based navigation system, but was thankfully missing from our mid-level tester.
BMW’s naming nomenclature has been fairly easy to decipher over the years. The first digit always denotes the class (3, 5, 6, 7, etc.), while the last two are the engine size in litres, so a 330i is powered by a 3.0-liter straight six. However, there have been some exceptions to the rule, most notably with the earlier four-cylinder engines.



Well, get ready for another exception. While the new 330i retains the 3.0-liter straight six, this year pushing 255 hp @ 6,600 rpm and 220 lb-ft @ 2,750 rpm, the 325i also has a 3.0-liter straight six, albeit with only 215 hp and 185 lb-ft. The difference is all in the tuning, and the Double-VANOS variable intake and exhaust trickery that would take six pages on its own to describe.

At any rate, the lower-powered engine in our tester was hooked up to BMW’s excellent six-speed manual transmission, which comes standard on every 3-series. (An optional six-speed automatic is available across the line as well.)

With the usual 50/50 weight distribution, sticky tires and beefed up suspension and 17-inch wheels from the optional Sports Package ($2,800), the 325i is a hugely rewarding drive. Despite being heavier than before, the car still feels like it’s on its tiptoes, and can slice through traffic with ease. The steering communicates its intentions very well, and you’re not so isolated that you can’t feel what’s going on through your seat.



Our admittedly well equipped 325i tester starts at $39,900 – with the usual mountains of safety equipment like ABS, TCS, EBD, and a glut of airbags. Ours also came with the aforementioned sport package, the $4,300 Premium Package (glass sunroof, auto dimming mirror, electric seats, Harman/Kardon sound system), and another $800 for metallic paint for a price as tested of $47,800. Just for reference, the more powerful 330i starts at $47,500.

So BMW has hit another home run, but will the ticket price be too expensive to fill the seats? At this point, it seems that BMW can sell every car it builds, so given the successful redesign, the Bimmer icon will remain so.