NEWS: Toyota Canada Sets New March Sales Records

Courtesy Toyota Canada
TORONTO, ON – Toyota Canada announced today that it set a new March sales record thanks to record-setting sales from both its Toyota and Lexus brands. A summary of March performance includes:

• Record total TCI sales of 15,065 units, up 4.1 per cent compared to last March.
• Record Toyota brand sales of 14,230 units, up 3.5 per cent.
• Record Toyota car sales of 11,042 units, up 9.7 per cent.
• Total Toyota truck sales of 3,188 units, down 13.6 per cent.
• Record total Lexus sales of 835 units, up 16.9 per cent.
• Record Lexus truck sales of 445 units, up 1.4 per cent.
• Total Lexus car sales of 390, up 41.8 per cent.

“Exciting new products, like the 2005 Toyota Avalon and Toyota Tacoma trucks, have had an immediate positive impact on sales,” said Tony Wearing, Managing Director of TCI. “March sales are also traditionally boosted by Toyota’s annual Red Tag Days, now in progress, when customers know they’ll get fantastic value for their car-buying dollars.”

“Not only are the all-new 2006 Lexus GS sport sedans marking a new direction for the brand, they are contributing positively to Lexus sales,” said Stuart Payne, Director responsible for Lexus in Canada. “This is an exciting year for Lexus, and we expect the trend to continue with the launch of the highly anticipated RX 400h luxury hybrid SUV and all-new IS sedans later this year.”

Strong performance from individual vehicles drove the record March sales pace, including:
• Strong performance by the all-new 2005 Avalon premium intermediate sedan, with sales of 187 units, up 484.4 per cent.
• Record Tacoma truck sales, with combined sales of 348 units up by 75.8 per cent.
• Record for the Canadian-built Corolla, with sales of 4,077 units, up 21.8 per cent over last March.
• Record for the Canadian-built Matrix, with sales of 1,852 units, up by 14.8 per cent.
• Record sales of Echo Hatchback. Sales of 1,732 units are up by 7.5 per cent.
• Record Prius hybrid sales of 150, up 40.2 per cent. Year-to-date sales for the popular Prius total 365, up 6.4 per cent.
• Record performance from the new 2006 Lexus GS, with combined sales of the GS 300 and GS 430 sports sedans of 100 units.
• Record Lexus RX 330 sales of 382 units, up 11.7 per cent.